Our Vetting Process
We never blind-add products to our shop. Every product is tried and tested before it's ever listed.
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Research
Initial review of ingredients and brand ownership. We only work with independent brands. No mega corps.
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Ingredient Review
We check for ingredients on our no-no list, as well as formulation safety, including stability and proper preservation.
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Performance Prediction
To be frank, many formulas do not impress us anymore. We can usually predict how well a product might perform based on the ingredients used and reviews.
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Testing
If a product has made it this far, we test it in real life! We only carry the products we feel live up to the claims.
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Approval
Only our favorites make the cut. A shop full of heroes.
