The No-No List
We carefully screen every product and ingredient to ensure they meet our standards. While our no-no list is extensive, it’s not exhaustive—there are tens of thousands of ingredients in use today so we actually avoid more than what is listed here.
This list gives you insight into our strict standards. But remember, ingredients have nuance. Toxicity depends on dosage, route of exposure and individual biology. Some ingredients are obvious to avoid, while others we avoid as more of a precaution. We champion for people to set their own standards to avoid overwhelm. Our free Ingredient Library is a great place to start to build your own!