When I first launched Crunchy & Co, it was rooted in a single belief: that clean living shouldn’t feel like a chore. I wanted to solve the frustrations so many of us face when trying to make better product choices. Since then, we’ve brought you over a hundred safer daily essentials from dozens of brands we’ve personally vetted and tested.

But now, we’re ready for new growth. 🌱

What's Changing?

1. A new name that more closely aligns with where we're headed.
2. A new in-house brand, Organic Ivy, bringing you more high-performing products.
3. An expanded marketplace to give you even more options.

A New Name: Ivy & Fields

Our new name more closely reflects the vision for the shop's future—and we needed a name that could grow with it. While the name is different, the mission is still the same: We're on a mission to make clean living a pleasure. 

You see, Ivy doesn't grow alone. Ivy embraces and coexists—both a supporter and a force, binding together everything that thrives in its path—just like we do when we discover small, ethical brands and bring them together in one irresistible one-stop shop.

Ivy represents my personal touch and ongoing commitment to quality, transparency, and education. It also marks the beginning of our own private line, Organic Ivy.

The Fields represent something greater than me: a communal space where you can discover small, ethical brands doing amazing things.

We’re building a marketplace so good, you’ll finally want to ditch the (Amazon) forest for the fields. (See what we did there? 😉)

A New In-House Brand: Organic Ivy

We’re thrilled to announce our very own private label: Organic Ivy!

Organic Ivy is our brand new in-house brand dedicated to creating high-performing products made with quality, ethical ingredients.

We’re not here to flood the shop with a million products across every category (we already carry incredible brands doing just that!). Instead, Organic Ivy is about filling gaps—creating what we haven’t been able to find elsewhere.

Our first two products are on the way—but we’re keeping them a secret a little longer. 🤫 Sign up for our email list to get early access and be the first to know!

An Expanded Marketplace

To become the “Amazon” of clean living as we set out to be, we need to offer even more options. 

For the first time ever, we’re opening our site to third-party sellers—brands that align with our standards—to bring you more clean options than ever before.

Think of The Fields as a place where up-and-coming brands (my wildflowers) and time-honored legendary brands (my wise old trees) grow side by side.

You’ll still find the same high standards, the same hand-picked curation, and the same heart behind everything we do. But now, we’re inviting others to expand this clean living marketplace.

You won't really see this until the Fall, while we accept applications and complete proper vetting. But applications are now open and we're in the final stages of website development. If you have a small brand that you LOVE and want to see them on our site, send them to our Seller Garden.

This Is Possible Because Of You

I cannot begin to thank those of you who took a chance on a tiny, little shop with a big dream.

Thank you for being here—whether you’ve been with Crunchy & Co since day one, or just found your way to Ivy & Fields. This rebrand is a rebirth, and I couldn’t be more excited to grow with you.

Watch out forest*, the fields are moving in.

With love,
Ivy
Founder, Ivy & Fields
ivyandfields.com

*This is a play on words for Amazon. Amazon forest... Ivy fields... get it?? 🤭